02 / Familiar situations
A business case on paper.
On paper it adds up. The question is whether users and the technology agree.
Lots of assumptions
The idea rests on expectations about users, price or technology that haven't been tested yet.
Support needed
You want to show, internally or to investors, why this is worth it.
Uncertain feasibility
It is unclear whether the idea is technically and organisationally feasible within budget.
03 / What you get from us
From assumptions to well-founded choices.
We take a critical but constructive look. The goal is a decision you can make with confidence.
What we do
- sharpening the value proposition and target audience;
- naming the key assumptions;
- assessing technical feasibility;
- building a clickable prototype if that helps;
- testing with real users.
What you get
- insight into what works and what doesn't;
- a realistic estimate of the investment;
- material to convince people internally or externally;
- advice on the next step;
- no obligation to keep building with us.
04 / Our approach
From idea to a well-founded decision.
Short and focused, so you quickly know where you stand.
- Step 1
Unpack the idea
We map the goal, target audience and assumptions.
- Step 2
Test
We assess feasibility and choose the assumptions that need testing first.
- Step 3
Prototype and test
Where needed, we build a prototype and put it in front of users.
- Step 4
Advice
You get clear advice: go ahead, adjust course or stop.
05 / Good to know
Questions about validation.
Can't find your question? Feel free to send us a message.
Do we have to keep building with you afterwards?
No. The advice is independent. If you do want to continue with us, the build follows on seamlessly.
What if it turns out the idea doesn't work?
Then you have saved money and time. Often an adapted version of the idea does turn out to be promising.
Do you work with startups too?
Yes. On our page for startups and scale-ups you can read how we work there.